Associates Portal · For Bookkeepers & CPAs

Your Relationships.
Our Lenders. Your Commission.

You already have the clients who need capital. We have 300+ lenders. The Associates Portal turns your client trust into a tracked, commissionable revenue stream — without changing what you already do.

300+
Matched Lenders
100%
Tracked For Life
0
Operational Burden
1
Link To Embed
The Core Value

Four reasons this works for your practice

Bookkeepers and CPAs sit on a goldmine: clients who need capital — equipment, working capital, expansion, cash-flow gaps, tax-time liquidity. Today those referrals go out informally with no tracking and no commission. The portal changes that.

Your Branded Funding Doorway

  • White-labeled portal on your own custom domain (e.g. funding.smithcpa.com).
  • Your logo, your colors, your tagline, your CTA — the client never feels "handed off."
  • One link for email signatures, client portals, tax-season newsletters, and engagement letters.

Long-Term Deal Tracking

  • Every application through your domain is permanently tagged to your account.
  • A client who returns 6, 12, or 18 months later is still your deal.
  • Full pipeline visibility: submitted → pre-qualified → offer out → accepted → funded → paid.
  • Commission tracking lives on each deal record — no spreadsheet chasing.

Zero Operational Burden

  • You don't underwrite, talk to lenders, or collect documents beyond what you already have.
  • You send one link; the platform handles the rest: 300+ lender matching, document collection, Plaid bank-connect, PDF generation, and submissions.
  • Your client gets a polished, mobile-friendly application experience that reflects well on your brand.

Position Elevation

  • Instead of "my accountant," you become "my financial partner who helped me get funded."
  • Deepens client retention and increases referrals.
  • Signals a modern, full-spectrum financial partner — not just a tax preparer.
The Sales Conversation

Four steps from intro to close

01

Surface the Pain

"When a client asks you 'do you know anyone who can get me a loan,' what happens today?"

Most admit: ad-hoc referrals, no tracking, no commission, and the client disappears into a black box.

02

Show the Doorway

Demo a branded portal on a sample domain. Show the CPA's name, logo, and tagline at the top. Let them watch a client application flow on mobile.

This lives on your domain. We don't own that relationship — you do.

03

Show the Tracking

Open the associate dashboard. Show the deal pipeline, the commission column, the funded/paid status.

Every client who ever applies through your link is tracked for life. If they get funded two years from now, you still see it and you still get paid.

04

The Ask

Custom domain setup (they provide a subdomain like funding.theirfirm.com; we handle the rest). Set branding in 10 minutes. They start embedding the link in existing client communications.

Objection Handling

The answers you\'ll need at the table

Objection

"I'm not a lender / I don't want liability."

Response

You're not lending or advising on loan terms. You're connecting clients to a funding marketplace. The platform handles compliance disclosures, TCPA consent, and lender matching.

Objection

"My clients won't apply through a random link."

Response

It's not random — it's your domain, your brand. It looks like part of your firm's client portal.

Objection

"I don't have time to manage this."

Response

There's nothing to manage. You paste a link. We handle everything from document collection through submission. You just see the pipeline and the payouts.

Objection

"How do I know the deals are tracked?"

Response

Every application is hard-tagged to your associate ID at submission. The record never leaves your account. You see every status change in real time.

Objection

"What does it cost?"

Response

No upfront cost. Commission-split on funded deals — you only earn when your clients get funded.

The Linchpin

Why the custom domain is non-negotiable

This is the linchpin of long-term attribution and the centerpiece of the close. A branded subdomain is what turns a one-time referral into a permanent, commissionable pipeline.

Brand Trust

A client trusts funding.smithcpa.com far more than a generic marketplace URL. Higher application completion means more funded deals means more commissions.

Permanent Attribution

Subdomain-based tagging means a client who applies today is still your deal if they return next tax season. No cookies, no referral links that expire, no "who referred this?" disputes.

Referral Engine

Share your own branded link in newsletters, LinkedIn, client onboarding packets, and tax-season outreach — every touchpoint is a tracked funnel back to you.

Professional Credibility

A dedicated funding portal signals that you're a modern, full-spectrum financial partner — not just a tax preparer.

Close & Onboard

From handshake to first link in 6 steps

1

CPA provides a subdomain (e.g. funding.firmname.com or capital.firmname.com).

2

DNS pointed to the platform (CNAME — we provide the target).

3

Branding assets uploaded (logo, brand colors, tagline, CTA text).

4

Portal password set (if they want gated access).

5

First client link sent (often embedded in an existing tax-season or quarterly-review email).

6

Follow-up: review pipeline together at the first monthly check-in.

Ready to turn client trust into commission?

Get your branded funding portal live this week. No upfront cost — you only earn when your clients get funded.

Get Started as an Associate